Cigar Guide

Premium vs Cheap Cigars: What You’re Actually Paying For

A premium cigar can cost many times as much as a mass-market one. The difference is in the leaf, the labor and the time. Here is what you are paying for, and how to tell quality when you see it.

On this page
  1. What makes a cigar premium
  2. Side by side
  3. Where the money goes
  4. How to judge quality
  5. Does price mean quality?
  6. Questions

What makes a cigar premium

There is no single definition everyone uses, but the industry and U.S. regulators have described a premium cigar in similar terms: wrapped in a whole tobacco leaf, with a binder of whole leaf tobacco, mostly long filler, made by hand, with no filter, tip or mouthpiece, and no characterizing flavor other than tobacco.

Put simply, a premium cigar is whole leaf, handmade, and tastes of tobacco. Everything about how it is made follows from that. For the parts named here, see Anatomy of a cigar.

Side by side

Premium handmadeMass-market machine-made
FillerLong filler: whole leaves, blended from several tobaccosUsually short filler: chopped leaf
BinderNatural tobacco leafOften a homogenized tobacco sheet
WrapperNatural leaf, selected by handNatural leaf or homogenized sheet
Made byTeams of bunchers and rollersHigh-speed machines
IngredientsUsually tobacco, water and vegetable gumSheet tobacco can include binding agents and other ingredients
Burn and ashSlow, even burn and a firm ashFaster burn; ash falls sooner
PriceHigherLower

Machine-made cigars are not failed premium cigars. They are a different product, made for a different price and purpose.

Where the money goes

  • Time. From seed to box often takes several years: a growing season, months of curing and fermentation, a year or more of leaf aging, and more rest after rolling.
  • Skilled hands. Bunching and rolling take years to learn, and a good roller makes a limited number of cigars a day.
  • Wrapper leaf. Shade-grown wrapper is costly to grow, and much of it is set aside during sorting for tears, stains or heavy veins.
  • Selection. Leaf is sorted by size, color and texture, and finished cigars are checked for draw and sorted by color so a box matches.
  • Taxes. Federal and state tobacco taxes add to the price, and state taxes vary widely.
  • Keeping. Cedar boxes, humidified warehouses and shops all cost money, and are part of why a premium cigar arrives in good condition.

How to judge quality

  • Look. An evenly colored wrapper without tears, tight seams and a neat cap.
  • Feel. Firm along its length, with a little give and no soft spots or hard knots.
  • Draw. After cutting, a cold draw should have slight resistance: not plugged, not loose.
  • Burn. A fairly straight burn line that rarely needs a touch-up.
  • Ash. Firm and layered. Long filler cigars often hold an inch or more.
  • Consistency. One cigar in a box should smoke much like the next.

Does price mean quality?

Up to a point. Construction, leaf and aging cost money, and a very cheap premium cigar has usually saved on one of them. Above a certain price, though, you are often paying for rarity, extra aging, packaging or a name as much as for how the cigar is made. Many excellent cigars sit in the middle of the range.

Two things matter more than price: whether the cigar is well made, and whether you enjoy the blend. And condition counts. A premium cigar that has dried out is a poor cigar, so buy from a retailer that keeps its stock properly humidified (where to buy) and store it well at home (how to store cigars).

Questions

Are machine-made cigars real tobacco?

Yes, but usually chopped leaf rather than whole leaves, often with a homogenized sheet as binder or wrapper.

What is homogenized tobacco leaf?

A uniform sheet made from ground tobacco mixed with a binding agent. It is cheaper and easier for machines to handle than natural leaf.

Why are premium cigars expensive?

Years of growing, curing, fermenting and aging; skilled hand labor; costly wrapper leaf; careful selection; and taxes.

Is a handmade cigar always better?

Not always. Construction varies from maker to maker, and handmade cigars have natural variation. Judge a cigar by its draw, burn and taste.

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